Effective as of April 2016
We care about your privacy
We will give you additional privacy information that is specific to a product or service in supplements to this Policy and other notices you may see while using our products or services.
Software on your device may access your information. Our products or services may contain links to other companies’ websites and services that have privacy policies of their own. BLUETOWN is not responsible for the privacy practices of others and we recommend you read their privacy notices.
If you do not agree with this Policy, do not use our products and services or provide BLUETOWN with your personal data.
What Information Do We Collect?
We collect your personal data and other information when you make a purchase, use or register into our products and services, take part in campaigns or research or otherwise interact with us. This includes following categories:
• Information you provide us with when you create an account, make a purchase, request services, participate in research or campaigns or otherwise interact with us, we may ask for information such as your name, email address, phone number, street address, user names and passwords, feedback, information relating to your devices, age, gender, and language, bank account number, credit card details and other such financial information. We also maintain records of your consents, preferences and settings relating to, for example, location data, marketing and sharing of personal data.
• Your transactions with us we maintain records of your purchases, downloads, the content you have provided us with, your requests, agreements between you and BLUETOWN, the products and services provided to you, payment and delivery details, your contacts and communications and other interactions with us. We may, in accordance with applicable law, record your communication with our customer care or with other such contact points.
• Positioning and Location data Location-based services establish location through the use of satellite, mobile, Wi-Fi or other network based positioning methods. These technologies may involve exchanging your location data and unique device and mobile, Wi-Fi or other network related identifiers with BLUETOWN. Our products may operate on multiple device platforms, applications and services which may also collect your location data. We do not use this information to identify you personally without your consent.
• When you use our location based services and features, for example location based search, navigation and routing, or request for map data, your location data is sent to BLUETOWN to serve you with the right content, which may also include location based advertising.
Why Do We Process Personal Data?
BLUETOWN may process your personal data for the following purposes. One or more purposes may apply simultaneously.
• Providing products and services. We may use your personal data to provide you with our products and services, to process your requests or as otherwise may be necessary to perform the contract between you and BLUETOWN, to ensure the functionality and security of our products and services, to identify you as well as to prevent and investigate fraud and other misuses.
• Accounts. Some services may require an account to help you manage your content and preferences. For more information, see our account supplement.
• Developing and managing products and services. We may use your personal data to develop and manage our products, services, customer care, sales and marketing. We may combine personal data collected in connection with your use of a particular BLUETOWN product and/or service with other personal data we may have about you, unless such personal data was collected for a different purpose.
• Communicating with you. We may use your personal data to communicate with you, for example to inform you that our services have changed or to send you critical alerts and other such notices relating to our products and/or services and to contact you for customer care related purposes.
• Marketing, advertising and making recommendations. We may contact you to inform you of new products, services or promotions we may offer and to conduct market research when we have your consent or it is otherwise allowed. We may use your personal data to personalize our offering and to provide you with more relevant services, for example, to make recommendations and to display customized content and advertising in our services. This may include displaying BLUETOWN and third party content.
Do We Share Personal Data?
• We do not sell, lease, rent or otherwise disclose your personal data to third parties unless otherwise stated below.
• Your consent and social sharing services. We may share your personal data if we have your consent to do so. Some services may allow you to share your personal data with other users of the service or with other services and their users. Please consider carefully before disclosing any personal data or other information that might be accessible to other users.
• BLUETOWN companies and authorized third parties. We may share your personal data with other BLUETOWN companies or authorized third parties who process personal data for BLUETOWN for the purposes described in this Policy. This may include for example billing through your network service provider or otherwise, delivery of your purchases, providing services including customer service, managing and analyzing consumer data, credit checks, conducting research and managing marketing and other such campaigns. When you purchase a BLUETOWN product from us with a network service provider plan, we may need to exchange information with your network service provider to provide you with such service.
• We may conduct joint marketing and other communications with our partners, for example your mobile operator. To avoid duplicate or unnecessary communications and to tailor the message to you we may need to match information that BLUETOWN has collected with information that the partner has collected where this is permitted by law.
• These authorized third parties are not permitted to use your personal data for any other purposes. We require them to act consistently with this Policy and to use appropriate security measures to protect your personal data.
• International transfers of personal data. Our products and services may be provided using resources and servers located in various countries around the world. Therefore your personal data may be transferred across international borders outside the country where you use our services, including to countries outside the European Economic Area (EEA) that do not have laws providing specific protection for personal data or that have different legal rules on data protection, for example, the United States of America. In such cases we ensure that there is a legal basis for such a transfer and that adequate protection for your personal data is provided as required by applicable law, for example, by using standard agreements approved by relevant authorities (where necessary) and by requiring the use of other appropriate technical and organizational information security measures.
• Mandatory disclosures. We may be obligated by mandatory law to disclose your personal data to certain authorities or other third parties, for example, to law enforcement agencies in the countries where we or third parties acting on our behalf operate. We may also disclose and otherwise process your personal data in accordance with applicable law to defend BLUETOWN’s legitimate interests, for example, in civil or criminal legal proceedings.
• Mergers and Acquisitions. If we decide to sell, buy, merge or otherwise reorganize our businesses in certain countries, this may involve us disclosing personal data to prospective or actual purchasers and their advisers, or receiving personal data from sellers and their advisers.
How Do We Address the Privacy of Children?
BLUETOWN products and services are typically intended for general audiences. BLUETOWN does not knowingly collect information of children without the consent of their parents or guardians.
How Do We Address Data Quality?
We take reasonable steps to keep the personal data. We possess accurate and delete incorrect or unnecessary personal data.
We encourage you to access your personal data through your account from time to time to ensure that it is up to date.
What Steps Are Taken To Safeguard Personal Data?
Privacy and security are key considerations in the creation and delivery of our products and services. We have assigned specific responsibilities to address privacy and security related matters. We enforce our internal policies and guidelines through an appropriate selection of activities.
We take appropriate steps to address online security, physical security, risk of data loss and other such risks taking into consideration the risk represented by the processing and the nature of the data being protected. Also, we limit access to our data bases containing personal data to authorized persons having a justified need to access such information.
What Are Your Rights?
You have a right to know what personal data we hold about you. You have a right to have incomplete, incorrect, unnecessary or outdated personal data deleted or updated.
You have a right to unsubscribe from direct marketing messages and to request that we stop processing your personal data for direct marketing purposes or on other compelling legal grounds. However, if you opt-out from marketing and other communications from BLUETOWN, critical alerts may still be sent to you.
You may exercise your rights by contacting us or by managing your account and choices through available profile management tools on your device and our services. In some cases, especially if you wish us to delete or stop processing your personal data, this may also mean that we may not be able to continue to provide the services to you.
Who Is the Controller of Your Personal Data?
BLUETOWN, Per Henrik Lings Alle 4, 3rd, 2100 Copenhagen Ø, Denmark is the controller of your personal data.
In addition, the BLUETOWN affiliate providing the product or service may be a controller of your personal data. You may find the identity of the controller and its contact details by reviewing the terms and conditions of such a product or service or by using contact information provided in the applicable BLUETOWN websites.
BLUETOWN may from time to time change this Policy or change, modify or withdraw access to this site at any time with or without notice. However, if this Policy is changed in a material, adverse way, BLUETOWN will post a notice advising of such change at the beginning of this Policy and on this site’s home page for 30 days. We recommend that you re-visit this Policy from time to time to learn of any such changes to this Policy.