Summary from IT portrait Politiken, financial times section, by journalist Maria Skjødt, published 20 April 2016
COPENHAGEN: Peter Ib is CEO of BLUETOWN, a company that works to spread Wi-Fi to developing countries. It sounds like a charity project, but it is “good business”.
The CEO of BLUETOWN is a bad looser. This results in an unfailing need to win in everything he engages in. Peter Ib believes that this sense of winning has helped him in his career. The newly started company, BLUETOWN, has yet to award Peter Ib with the gold medal, but the growth opportunities predict that it to be on its way.
Peter Ib started in BLUETOWN at 2013 as COO, but became a CEO in June 2015. The goal was to ensure online access to people living in rural areas. The connection to internet means that farmers, teachers and doctors can develop their skills and improve their work by having access to online knowledge. The Wi-Fi is provided through local base stations running on solar power. Peter Ib stresses that the global perspective is just as important as the business case. The users pay a cheap price for the Wi-Fi, while governments pay for the e-learning programs available.
The CEO did not always dream of becoming a leader. However, the dream developed after serving in the military. Here he experienced how a good leader can help achieve goals, even when it seems impossible. After serving, he was hired by Nokia as a software developer for a few years, for then to move on to found the company Angelic Wireless, a company which was a first mover within developing internet access on mobile phones. The company was sold, but the entrepreneur experience, and the feeling of seeing something grow that he had built himself, inspired him.
After selling the company, Peter Ib was hired by Nokia again, and became the CEO of Nokia Denmark. When Nokia closed its Danish business for good, one of Peter Ib’s main concerns was to make sure the employees were taken as good care of as possible. His efforts resulted in a good process, and gave him a desire to proceed in the leadership role.
That is when Peter Ib took part in founding BLUETOWN. The desire to be part of starting a new business and seeing the opportunities for growth motivated him. Peter Ib has given up all hobbies and devotes all his time to BLUETOWN. Because when Peter Ib engages in something – he never loose.
Summary article by Anne Grandt, Head of Global Communication & Marketing